This Black Friday in the United States is preparing to break all records, with Sales are expected to exceed $12 billionwhich represents the largest collection in the history of Black Friday shopping events. Experts predict that both online and physical shopping will contribute to this increase, making it the most lucrative Black Friday in history.
Unprecedented growth in online sales
As consumers increasingly turn to their smartphones and other mobile devices, online shopping will take center stage. The projections show that ecommerce sales for Black Friday 2024 it will exceed 9 million dollarsMobile shopping remains a key driver of growth: This year, more than half of U.S. consumers chose to shop via smartphone. Retailers have optimized their websites and mobile platforms to ensure seamless shopping experiences, offering deep discounts and exclusive online-only deals.
Strong traffic expected in stores
Despite the continued dominance of online shopping, physical stores are expected to experience a significant increase in foot traffic. Approximately 75 million buyers More than 2,024 people are expected to visit physical stores during Black Friday XNUMX, a substantial increase compared to previous years. Retailers have revamped their in-store experiences, offering everything from immersive product displays to personalized customer service, encouraging shoppers to visit stores and enjoy the experience in person.
What drives record sales?
There are several factors contributing to this record-breaking Black Friday. First of all, the strong economy y low unemployment rate Second, retailers are offering more attractive promotions earlier than ever, extending Black Friday sales into the weeks leading up to the event. Third, inflation It has led consumers to be more selective about where they spend, making Black Friday deals even more attractive.
Retailers are prepared to meet demand by expanding their online inventories, streamlining shipping options, and ensuring in-store inventory levels match anticipated demand.
Key sectors seeing growth
Several product categories are expected to see significant growth in sales. Electronicsespecially televisions, laptops and game consoles, continue to be among the top Black Friday purchases. Moda y Household goods They also remain popular, with many consumers looking to take advantage of discounts on everything from clothing to furniture. Retailers like Walmart, Best Buy and Target are offering deep discounts on these high-demand categories, which are expected to drive foot traffic in stores and increase overall sales.
The future of black Friday
The shift toward mobile shopping and the continued importance of brick-and-mortar stores highlight the changing nature of Black Friday. The event has grown from a one-day event to a month-long sales period. As technology continues to transform the shopping landscape, Black Friday 2024 is likely to set new trends for the retail industry for years to come.
In conclusion, Black Friday 2024 is set to be the largest sales event in US history, with More than $12 billion in expected salesThe combination of a sharp increase in online shopping and in-store visits will make this day a milestone for retailers. Whether shopping online or in stores, consumers will find incredible deals and retailers will reap the rewards of the busiest shopping day of the year.