As Black Friday 2024 approaches, the UK retail sector is preparing for one of its biggest shopping events to date, with expected sales of more than £9 million. This year, both brick-and-mortar stores and e-commerce platforms are expected to see significant growth, and online shopping will continue to dominate as consumers increasingly opt for the convenience of digital offerings.
Forecasts predict an increase in e-commerce spending as retailers offer attractive discounts on a wide variety of product categories, from electronics to fashion. This shift towards online shopping is further fueled by the growing reliance on artificial intelligence technologies, which make it easier for consumers to navigate offers and personalize their shopping experiences.
Retailers are eager to capitalize on this frenzy, offering attractive promotions and launching innovative campaigns to attract shoppers both in-store and online. As Black Friday’s influence on Christmas shopping continues to grow, this £9 billion turnover highlights the importance of adapting to digital trends, ensuring both brick-and-mortar and online stores remain competitive.
This year’s expected turnover underlines the importance Black Friday continues to have in the UK, setting the stage for a strong Christmas season and greater consumer loyalty ahead of the New Year.