In this digital age, blogging has proven to be one of the best ways to show expertise and promote businesses or brands. By creating a blog and publishing content on a regular basis, you get to show not just the search engines, but also the audience, both existing and potential that you have something to offer that they might be interested in. This contributes to more exposure and ultimately, more sales if you're running a business.
In this read, we are going to provide a few tips to keep in mind if you are just starting out.
1. Begin by Introducing Yourself
As with any new situation, it is imperative to introduce yourself and give the audience an opportunity to know you. In your initial post, tell people who you are, what the blog is about and the reasons for blogging. A brief introductory paragraph is enough to give the readers an idea of what they should expect.
If you want to host different authors or publish guest blogs, consider mentioning it and even introducing the various authors. Also, do not forget to include relevant keywords in the title such as ''Welcome'' or ''First Post'', letting the readers know where they are from the onset.
2. Establish an Editorial Plan
The decision to start blogging is an easy one. Coming up with new and original topics on a regular basis, however, is no walk in the park. Once the blog is ready to launch, take the time to create an editorial calendar. Map out the first several weeks of blog post topics, but keep in mind nothing is written in stone. You can always adapt or teak the calendar as necessary.
One great way to get into blogging is by going through other blogs. This way, you will get to know what content is already there and if you can publish something in a new perspective or a refining angle that makes your content original and worth reading.
Another secret is to read blog posts that take different takes with yours or you just don't agree with, and writing an article with the opposite perspective. This is a great way to get your audience engaged and make a buzz around your initial days in blogging.
3. What is Your Voice?
One of the most challenging aspects of blogging is finding your voice. Your personality and identity need to shine through as you write. What makes your blog distinct? Some bloggers are newsy while others find their voice in tech, comedy, etc.
Of course, the voice you create will boil down to your blog's purpose as well as the target audience. If you have a professionally focused blog, your tone will come out as formal. If you're writing a more personal blog, then you have the chance for some leeway in what can be considered appropriate. Utilise an unlimited graphic design service to personalize your blog. Take the time to know your audience and then hone your voice so that you speak to them. Knowing your audience also helps you come up with new topics in your niche that they will find interesting.
4. Link to Social Media Platforms
As time passes, your blog is bound to create momentum and concrete readership. Ensure the blog features share buttons for all your social media platforms. This eases the ability for visitors to share posts, which in turn builds more interest and engagement. Before you hit that 'publish' button on your first article, ensure you check that all social links are functional.
4. Add Images, Videos and Other Forms of Interactive Content
Large text blocks, no matter how engaging you are can sometimes, if not often, tiring and overwhelming for readers. So, consider segmenting your text into digestible sections by adding videos, images and interactive content such as slideshows, quizzes and infographics. This is an excellent way to create more engagement and chances for readers to share your content.
Also, do not forget to add a photo of yourself, in addition to a brief biography. All this creates authenticity and trust in your site, which contributes to attracting new readers and visitors who might end up being your customers or partners.
5. Link to Great Sites to Earn Authority
Yes, your blog will need to stand on its feet, but there is a way to make it more credible or stronger by linking to relevant, high-quality websites. You get to show your visitors that you care by providing relevant or valuable resources on the web with them. Don't settle by just linking to Wikipedia, delve in deeper and provide a robust experience through your blog posts.
6. Encourage Comments & Feedback
Your new blog should never be a one-way street. This implies to those who simply post content and never get to know what their audience has to say and their views on the same. Engage with your audience by facilitating dialogue. This can be done by including a comments section, providing the ability for readers to ask questions and replying to their comments. Ensure you always respond to feedback whenever necessary or appropriate, even if the comments are negative.
Take the time to show your audience that you appreciate their comments by engaging with them after every post. This will help build a stronger relationship, which further improves your blog.